India’s Media sector, valued at ₹2.5 trillion in 2023-24, is one of the fastest-growing sectors in the country. It encompasses television, radio, print media, digital platforms, and film production, contributing significantly to both the economy and cultural influence.
Why Invest in the Media Sector
- Expanding Market: The media and entertainment market is projected to reach $60 billion by 2030.
- Digital Growth: The rise of digital platforms has created vast opportunities in streaming, online advertising, and content creation.
- Government Support: Initiatives like the National Film Heritage Mission and PLI for Film Production support growth.
Incentives & Schemes
- PLI Scheme for Media: ₹10,000 crore allocated for the promotion of film and media production.
- National Film Heritage Mission: Focuses on digitizing and preserving India’s film heritage.
- FICCI Media & Entertainment Policy: Supports investment and infrastructure development in the sector.
Highlights
- Digital Media: The OTT market is expected to grow at a CAGR of 21% from 2024 to 2030.
- Film Production: India produces over 2,000 films annually, the highest in the world.
- Employment: The sector employs over 7 million people directly and indirectly.
Media Sector Data
| Category |
Details |
| Market Size (2023-24) |
₹2.5 trillion |
| OTT Market Size |
$4.7 billion in 2023 |
| Film Production |
2,000+ films produced annually |
| Digital Advertising Revenue |
$9 billion (2023) |
| TV Revenue |
$13.5 billion (2023) |
| FICCI Media Investment |
$12 billion in 2023 |
| PLI Scheme for Film Production |
₹10,000 crore |
| Employment |
7 million+ people |
| Social Media User Base |
Over 650 million active users |
| FDI in Media |
$6 billion since 2000 |
